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Friday, April 13, 2007

Logo Watch

Last week when Jay and I were in Augusta for a Masters practice round, we got a kick out of checking out which logos the patrons had on their shirts and hats. We called it being on "Logo Watch".

At first, we noticed the logos unconsciously. But after a while we began to notice that the patrons were "bringing the heat", meaning they were sporting their best logo wear, and we couldn't help but try to decipher every logo that passed by.

It was amusing how hard everyone was trying to show off their best logos. I had a shirt on from Cabo del Sol, and Jay was without a logo entirely. Probably 40% of all the people had something on from Augusta or the Masters, and just about every top golf course and country club from around the world was represented. I gave extra credit to those who wore shirts or hats from their home courses. This demonstrated a significant amount of pride in courses that most people would never recognize by sight or by name.

For logo connoisseurs, there are a few logos that are immediately recognizable. Some of the ones that come to mind (and we saw most of these) are Pine Valley, Merion, Shinnecock, Burning Tree, L.A.C.C., Winged Foot, Bandon Dunes, Pinehurst, Seminole, Cypress Point, and Kapalua. It's difficult for a designer to come up with an original logo these days that stands out without explicitly naming the course beneath the logo.

Even with originality at a premium, I find it frustrating when a logo is some sort of crest or shield that looks very much like other crests and shields, forcing logo watchers like me to have to squint to read it or walk right up next to the guy to identify it.

Logo design shouldn't be taken lightly because you never know who's looking. Especially at the Masters.


Anonymous Jack said...

J5 - what's your take on guys who wear golf shoes to golf tournaments?

1:17 PM  
Blogger John said...

You should've worn something with a CDGAA logo.

3:20 PM  
Blogger John Gorman said...

Funny you mention the golf shoes thing. Jay and I had a lot to say about that last week. Maybe you can riff on it in a guest article?

If I had it, you know I would have worn it. That was short-sighted on my part.

4:24 PM  

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